To say that a public transit system is a hero seems both absurb and a little dramatic. But it's not entirely wrong, so we did. And it worked. We helped move a ton of bus passes, and I don't want to brag, but Adam West totally signed one of my posters.
Print advert design
Outdoor advert design
Broadcast advert design
Capital Area Transportation Authority
Seth Barnhill, copy
Paul Tefft, copy
Dan Wiltshire, edit / animation