That thing that says life's about the journey and not the destination isn't always true. I'll take a fruity cocktail on a beach over a stressful trip to the airport any day. So we talked up the ease of flying out of LAN over Detroit or Flint. A pop of blue over some scenic landscapes and some punchy lines tied to direct flight destinations, and we made a pretty killer outdoor campaign.
Outdoor advert design
Capital Region International Airport
Joel Newport, CD
Paul Tefft, copy