Travel Simplified

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Fly Lansing Fly Lansing Fly Lansing Fly Lansing Fly Lansing

That thing that says life's about the journey and not the destination isn't always true. I'll take a fruity cocktail on a beach over a stressful trip to the airport any day. So we talked up the ease of flying out of LAN over Detroit or Flint. A pop of blue over some scenic landscapes and some punchy lines tied to direct flight destinations, and we made a pretty killer outdoor campaign.

Project

Outdoor advert design

Client

Capital Region International Airport

Agency

Güd Marketing

Credit

Joel Newport, CD
Paul Tefft, copy