FOSTER COFFEE COMPANY
Merch design
Foster Coffee Company wanted their merch collection to reflect what defines their brand: people. The designs were built around two communal animals, penguins and bees. Penguins point to shared warmth and togetherness, while bees represent collaboration and collective effort. The illustrations were considered, refined, and welcoming, with variations that work easily across apparel and drinkware while staying cohesive. The end result feels less like branded merch and more like something you’re part of.
TESTIMONIAL
Aaron has such a skill for zeroing in on the goal of a project to translate that to something that doesn’t just look amazing, but actually means something for your brand. In a world of AI and stock designs, it’s great to have a person who can create beautiful and soul-filled designs.
NICHOLAS PIDEK
Co-founder
Foster Coffee Company
CREDIT
Joe Matteson, Photo