RIDE LEELANAU
Logo design
Ride Leelanau offers e-bike rentals for exploring the Leelanau Peninsula. The logo system was built to feel fast, energetic, and alive, bringing momentum to the brand and reflecting the experience of moving through Northern Michigan with curiosity and attention. It carries that energy consistently across everything, helping the brand feel connected, active, and ready to move. The focus stays on the beauty of exploring a place that rewards slowing down, looking around, and taking the long way.
WORDS
Aaron has been an incredibly valuable contributor to our team at Montgomery Code, bringing strong art direction and design thinking to the work we do. He helped shape and elevate the visual identity and brand system for Ride Leelanau, playing a key role in getting the brand on the road from day one.
BENJAMAN BENNETTS
Owner
The Montgomery Code
CREDIT
The Montgomery Code, Agency