OBSTACLE NO. 1
art direction
logo design
1983 Restaurants launched Obstacle No. 1 in the Fall of 2019 as a whimsical and distinguished destination for a unique and sophisticated cocktail experience. The stylized wordmark mirrors the creativity of the menu, the moodiness of the atmosphere, and the overall experience that comes with such a carefully crafted cocktail. And hell, if you can pull off naming a place like this after a 2002 alt-rock song, you’re probably on to something.
WORDS
Aaron brought the Obstacle No. 1 concept to life through getting to know how I work and what I value. He then took that info and created a brand and visual identity that will allow my budding business to thrive.
LUCAS GRILL
Proprietor, Chef, Sommelier
1983 Restaurants
CREDIT
Next Creative Co., Agency
Brad Bruce, Photo